Masalas Of India – Maggi launches new Indian Flavours

You can judge me all you want but the fact is that I LOVE MAGGI! It is the top contender to be my comfort food, it takes me back to colleges days when it was a part of many many meals. It takes me back to the many mountain trips that are usually filled with Maggi, eggs and chai. Maggi recently launched new Indian flavours and I checked them out in an event organised by them and this is the post you should be reading you like Maggi. And oh there is a recipe for a totally crazy Ramen style burger we made in that event.

Ok now that he have it clear that I love Maggi I think we should move on to discuss what is the topic of the post for the day. Masalas of India – their latest offering.

Maggi has always customised flavours for the local market internationally, I remember traveling to Thailand and bringing back home tons of the laksa flavour, there is Kuttu in Sri Lanka, Jalapeno & Cheddar in US and many more. They finally seem to be doing it for the India market as well and have introduced the four new flavours – Super Chennai, Mumbai Chatak, Amritsari Achari and Bengali Jhaal. On Friday they had a little cook out to introduce these flavours to a small bunch of folks. As stand along flavours go I really liked the Bengali Jhaal, I think they have got the panch phoran with a touch of mustard oil pretty spot on. It does remind you of Bengali fish curry in a comforting way. The Amristari Achari is probably my next favourite with the mild hint of saunf (fennel) and kalunji (nigella seeds) it did remind me of the aam ka achar that my granny used to make.

The Super Chennai was also decent though I am not very sure I see myself eating it too much (on a side note, the man at home LOVED super Chennai so it was just me may be). In a very strange way it reminded me of the dal atta maggi noodles, probably the only flavour I ever hated and refused to eat. May be it is just the sambhar like flavour. And the only new flavour I didn’t like at all was the Mumabi Masala, I just felt the masala hit in that was too much and after a couple of bites I felt my throat complaining.

After tasting the new flavours, Chef demonstrated a new interesting dishes we could make with them. The Teriyaki Chicken Maggi Bowl worked in a strange and comforting way. Chicken cooked Teriyaki style served with Mumbai Masala version, lettuce and carrots. I think it balanced the extra masala in the flavour.

The other dish he demoed was the Bengali style Jhal Muri, an interesting take on it but I would have probably fried/baked the noodles for the crispness and then used the dry masala along with the other accompaniments he used.

After that we were divided in two teams and asked to make something of our own. I teamed up with Rachna and Raksha (ok I admit, I did cheat a bit but only little ok 😛 ) and we whipped up something crazy. Crazy enough that the chef came to our table 3 times to ask us if we are sure we know what we are doing. HA HA, yes I can see you laughing at me. Stop now because the final result really impressed everyone. Don’t believe me here, look for yourself.

Yes a sort of Ramen burger, inspired by my love of Kolkata. It is essentially lettuce, a layer of baingan bhaja (shallow fried egg plant slices spiced with salt and chilli), the Bengali Jhaal maggi, a fillet of fish marinated in panch phoran and shallow fried and a final topping of some bhujiya and pomegranate seeds. We served it with a salad whose dressing had maggi Bengali Jhaal masala, EVOO and a bit of lemon juice. Genius aren’t we 😉

I had good fun that evening, playing around with the new flavours and I am looking forward to the new step by Maggi in the introduction of local flavours, let’s see what they have in store next. Till then I am getting stock of Bengali Jhaal from Paytm where it is currently available. So don’t wait, Order now !